Keratin · Brazilian Blowout · Protein
Hair Straightening & Smoothing Treatment in Dubai
Straighter, smoother, frizz-free hair that lasts for weeks or months – with keratin, Brazilian Blowout or protein smoothing, matched to your hair type and the finish you want.
- Keratin specialists since 2017Ladies-only hair treatment experts
- Smoothing, strength & repairKeratin, Brazilian Blowout, protein, Olaplex
- Clear pricesBy hair length, VAT included
- Open 7 daysFrom 9:30 AM until late
Hair straightening treatment in Dubai
What hair straightening means at our salon
Quick answer
Our hair straightening treatments are keratin-based smoothing treatments that tame frizz and make hair straighter, glossier and easier to style. They are semi-permanent, not permanent. Keratin gives the straightest result for up to 6 months from AED 420; the Brazilian Blowout gives smooth hair with natural movement for up to 12 weeks; protein smooths and strengthens for 3 – 5 months.
When women in Dubai ask for hair straightening, they usually want the same thing: hair that stops puffing up in the humidity, dries smooth in minutes and looks glossy without a flat iron every morning. That is exactly what a professional smoothing treatment does.
The formula coats each strand and is sealed with heat, so the cuticle lies flat. Frizz is tamed, waves and curls relax, and hair falls straighter and shinier. Then, over weeks or months, the treatment fades gradually as you wash, and your natural texture returns. Nothing is changed for ever – which also means you can choose a different finish next time.
Permanent or semi-permanent?
Permanent hair straightening vs keratin straightening
Many people search for permanent hair straightening in Dubai, and the price of permanent hair straightening. It helps to know what that term usually means. “Permanent” straightening normally refers to rebonding, Japanese straightening or chemical relaxers. These change the treated hair permanently, so it stays straight until it grows out or is cut off. We do not offer rebonding, Japanese straightening or relaxers.
What we do offer is keratin straightening and smoothing. Keratin is semi-permanent: it smooths and straightens hair for months and fades gradually, rather than changing your hair permanently – sleek hair for months, without committing to a permanent change.
What is a “permanent blow dry” in the UAE?
“Permanent blow dry” is a popular name in the UAE for keratin-type smoothing treatments, and you will often see the Brazilian Blowout called a permanent blow dry too. It is not permanent. It means your hair blow-dries smooth and fast for weeks or months after the treatment. If you are looking for a permanent blow dry in Dubai, a keratin treatment or a Brazilian Blowout is what you are looking for.
Brazilian straightening and Brazilian hair smoothing
“Brazilian straightening” usually means a Brazilian keratin treatment – our straightest, longest-lasting option. “Brazilian hair smoothing” is often used for the Brazilian Blowout, a brand-name smoothing treatment that keeps more natural movement and lets you wash your hair the same day. The names overlap, so we always ask about the finish you want at your consultation.
Hair smoothing, smoothening and straightening
“Hair smoothing treatment”, “hair smoothening” and “straight hair treatment” are used for the same family of treatments: they tame frizz, add shine and make hair straighter and easier to manage. The difference is how straight the result is and how long it lasts. Read Keratin vs hair smoothening for a closer look at the terms.
Know your options
Which hair straightening treatment is right for your hair?
Three treatments, three different finishes. Choose by how straight you want your hair, how soon you need to wash it and what your hair needs.
| Keratin | Brazilian Blowout | Protein | |
|---|---|---|---|
| Finish | Sleek and straight | Smooth with natural movement | Smooth, soft and shiny |
| Best for | The straightest, longest result | Quick smoothing, no downtime | Weak, damaged or porous hair |
| Curly hair | Curls relax or straighten | Curls stay, softer and defined | Smoother, less frizzy |
| Appointment | 2 – 4 hours | From 80 minutes | 2 – 3 hours |
| First wash | As advised – usually after 48 – 72 hours | Same day | As advised |
| Results last | Up to 6 months | Up to 12 weeks | 3 – 5 months |
| Price from | AED 420 | AED 685 | AED 475 |
Choose keratin if…
you want the straightest hair for longest and can keep your hair dry for a couple of days after the appointment. Keratin treatment is the closest thing to “straight hair for months” that we offer.
Choose the Brazilian Blowout if…
you want frizz-free, glossy hair that still moves, or you cannot wait to wash. You can wash, exercise and wear a ponytail the same day. More about the Brazilian Blowout.
Choose protein if…
your hair needs strength as much as smoothness – after colour, bleach or years of hot tools. More about protein treatment.
Hair straightening price in Dubai
Hair straightening and smoothening price in Dubai
Clear prices by hair length, VAT included. Not sure which length you are? Send us a photo on WhatsApp and we will confirm.
| Treatment | Short hairAbove the shoulders | Medium hairShoulder length | Long hairBelow the shoulder blades | Very long hairWaist length and longer | Book Now |
|---|---|---|---|---|---|
| Brazilian Hair Keratin Treatment2 – 4 hours | AED 420 | AED 575 | AED 740 | AED 895 | Book Now |
| Brazilian BlowoutFrom 80 minutes | from AED 685 | from AED 840 | from AED 1,200 | from AED 1,550 | Book Now |
| Protein Hair Treatment2 – 3 hours | from AED 475 | from AED 630 | from AED 840 | from AED 950 | Book Now |
All prices include VAT
Keratin prices are fixed by length. Brazilian Blowout and protein prices are starting prices, and very thick hair may cost a little more – we always confirm your price before we begin. Bookings over AED 500 need a 50% advance deposit.
How it works
Your hair smoothing treatment, step by step
From as little as 80 minutes for a Brazilian Blowout to 2 – 4 hours for keratin, depending on the treatment and your hair.
Consultation
We look at your hair type, length, thickness and colour history, agree how straight you want it and confirm your price.
Cleansing wash
A clarifying shampoo removes build-up so the treatment coats every strand evenly.
Application
The formula is applied section by section from root to tip, keeping a safe distance from the scalp, then combed through.
Blow-dry and seal
Hair is blow-dried, then sealed with a professional flat iron in fine sections to lock in the smoothing.
Aftercare plan
Your specialist tells you when you can wash and which products to use, so your straight, smooth hair lasts.
Why the consultation matters
Two women can ask for “hair straightening” and need different treatments. Very curly, thick hair, fine hair that goes flat easily and bleached hair that feels weak all behave differently. That is why every appointment starts with a short hair check.
If your hair is very fragile or breaking, we may suggest an Olaplex treatment before any smoothing.
How long it lasts
How long does hair straightening last?
- Keratin: up to 6 months – usually 3 to 6 months. Many clients repeat it two or three times a year.
- Brazilian Blowout: up to 12 weeks – 10 to 12 weeks with Brazilian Blowout aftercare. It is cumulative: the more often you have it, the healthier your hair will be.
- Protein: 3 to 5 months – and a root protein touch-up smooths new regrowth when you need it.
How long yours lasts depends on how often you wash, your shampoo, your hair type, and how much time you spend in the pool or sea. Very curly or porous hair may need a refresh sooner.
Aftercare
Keep straightened hair smooth for longer
- Wait for your first wash – after keratin, usually 48 – 72 hours, as your specialist advises. After a Brazilian Blowout you can wash the same day.
- Use sulfate-free shampoo and conditioner – sulfates wash smoothing treatments out faster.
- Wash 2 – 3 times a week with lukewarm water, and blow-dry smooth on humid days.
- Avoid pools and the sea for at least the first week after keratin, and rinse with fresh water after swimming.
- Protect from heat – use a heat protectant before blow-drying or straightening.
Read the full keratin aftercare guide · Is keratin treatment safe?
Your hair, your situation
Hair straightening for curly, coloured and damaged hair
Hair straightening for curly hair
For curly hair, keratin gives the most dramatic change: curls relax or straighten and frizz disappears. If you love your curls but not the frizz, the Brazilian Blowout softens and defines them while keeping their body – and you can still blow your hair out straight whenever you like.
Hair straightening with colour
Coloured, highlighted and balayage hair can all be smoothed. For the best colour result, colour your hair before your straightening treatment, or wait about two weeks after it, and tell your colourist you have had a smoothing treatment.
Hair straightening during pregnancy
We recommend waiting until after pregnancy and breastfeeding for any smoothing treatment. In the meantime, our Signature Hair Spa or an Olaplex treatment keeps hair soft and healthy.
Damaged or bleached hair
Smoothing can make damaged hair look smoother and shinier, but hair that is breaking or heavily bleached may need repair with Olaplex or a protein treatment first.
Frequently asked questions
How much is hair straightening in Dubai?
At our salon a keratin straightening treatment costs AED 420 for short hair, AED 575 for medium, AED 740 for long and AED 895 for very long hair. A Brazilian Blowout starts from AED 685 and a protein smoothing treatment from AED 475. All prices include VAT, and we confirm your exact price before we begin.
Is keratin a permanent hair straightening treatment?
No. Keratin is semi-permanent: it smooths and straightens hair for 3 to 6 months, then fades gradually as you wash. It does not permanently change your hair the way rebonding, Japanese straightening or relaxers do, and we do not offer those treatments.
How long does hair straightening last?
It depends on the treatment. Keratin lasts up to 6 months, usually 3 to 6. A Brazilian Blowout lasts up to 12 weeks, or 10 to 12 weeks with Brazilian Blowout aftercare. A protein treatment lasts 3 to 5 months. Sulfate-free shampoo and fewer washes help every option last longer.
What is a permanent blow dry?
In the UAE, “permanent blow dry” is a popular name for keratin-type smoothing treatments, including the Brazilian Blowout. It is not actually permanent: it makes hair smoother and quicker to blow-dry for weeks or months, then wears off gradually.
Can I straighten curly hair with keratin?
Yes. Keratin gives curly hair the most dramatic change: curls relax or straighten and frizz disappears for up to 6 months. If you would rather keep your curls but lose the frizz, a Brazilian Blowout softens and defines curls while keeping their body.
Can I have hair straightening on coloured hair?
Yes. Keratin, Brazilian Blowout and protein can all be done on coloured or highlighted hair. For the best colour result, colour your hair before the treatment or wait about two weeks after it. Very fragile or bleached hair may need an Olaplex treatment first.
Can I have hair straightening during pregnancy?
We recommend waiting until after pregnancy and breastfeeding for any smoothing treatment, including keratin, Brazilian Blowout and protein. Our Signature Hair Spa or an Olaplex treatment is a gentle alternative in the meantime.
Where can I get hair straightening near me in Dubai?
Our ladies salon is in Dubai, and if you prefer, a female specialist can come to your home with everything needed. Book online or send a photo of your hair on WhatsApp for a recommendation and quote.
Ready for smooth, glossy hair?
Book in a minute online or send us a WhatsApp – our hair specialists will confirm your time.